Jennifer Kolloczek · Sr. Director, Marketing & Innovation · Canon EMEA · FESPA Barcelona 2026

At FESPA in Barcelona, Editor-in-Chief Morten Reitoft speaks with Jennifer Kolloczek from Canon about market developments, changing customer demands, and Canon’s latest large-format innovations.

From home décor and commercial interiors to packaging and experiential print, the conversation explores how wide-format printing continues to evolve far beyond traditional signage. Jennifer explains why digital print is increasingly becoming a strategic tool for brands that need faster response times, greater flexibility, and more personalized production.

The interview also dives into profitability in modern print production, the importance of becoming a value-creating partner rather than just a production supplier, and why Canon believes applications, workflow efficiency, and business insight are just as important as the technology itself.

With the launch of the new Colorado XL platform, Canon expands further into high-volume wide-format production, opening new opportunities for print service providers looking for productivity, flexibility, and scalable growth.

A great conversation about technology, market direction, and where the future opportunities in wide-format print are heading.