Josh Poertner · Managing Partner · Turn-Key Design · PRINTING United 2025
At Printing United 2025 in Orlando, Morten B. Reitoft from INKISH speaks with Josh Poertner, a local print buyer with over 20 years of industry experience.
Josh explains that after two decades working for a print company, he went independent when his employer closed. “I kept my client base and supplier connections,” he says. “It’s been really great — I sell a lot of print without owning any equipment myself.”
Speaking from the HP booth, where a new large-format printer was being introduced, Josh notes that while he occasionally sources banners and wall coverings for municipal clients, his main value lies in expertise. “As a print buyer, keeping up with new technology is essential. My clients come to me because they have ideas but don’t know how to execute them — that’s where I come in.”
Reflecting on the U.S. print market, he says the landscape has shifted: “The bread-and-butter jobs are going away. Either people don’t need them because everything’s gone digital, or they order online. My role now is to find the missing pieces — projects that require multiple vendors or specialized knowledge. It’s more consulting than commodity — and definitely more rewarding.”
Thu October 30th
Rob Matthews · Director of Production · Mat...
Pat McGrew speaks with Rob Matthews of Matthews Mobile Media, who has just seen HP unveil the new Latex FS70W. As a loyal HP user for a decade, he always wants to see what the company is developing next. His business focuses on vehicle graphics—about half of total output—as well as wallcoverings, which is where he sees the FS70W offering real value. What stands out most to him is the machine’s wide format, strong color performance, and especially its ability to print on two rolls simultaneously—something his current HP R2000 can’t do. That capability alone could meaningfully expand his shop's production capacity.