Advantage Label & Packaging is a Grand Rapids, Michigan-based label printing company, and we got the chance to meet with General Manager Brad Knoth. Advantage Label & Packaging runs multiple flexo/hybrid/digital presses and operates a business solely focusing on narrow web label production. Besides being a supplier of labels, Advantage also develops, supports, and sells turn-key solutions for its customers that include machines that can applicate those labels, but also as a reseller for label printers. What brought INKISH to Grand Rapids is a relatively recent investment in CERM. CERM is an MIS system – formerly owned by Heidelberg – but today owned by the management of CERM. CERM has focused on labels for a long time, and when seeing it in action, you see sensors on machines and barcodes in the warehouse, and you for sure learn that CERM has been a game changer for a customer like Advantage Label & Packaging.

Most people realize how big of work it is to change the MIS system, and what surprised Brad Knoth and his team was how smoothly the process went with CERM. Coming from a home-brewed solution, the company already knew what they wanted, and before deciding, they asked four suppliers to demo and present their solutions. CERM came out as a clear winner, and Advantage Label & Packaging proudly discusses the process and the result. Enjoy!