The text is an interview focusing on the role and responsibilities of the Senior Director of Marketing Innovation for Production Print at Canon EMEA. It highlights integrating technology and market knowledge to serve a diverse customer base across the EMEA region. It emphasizes the importance of information exchange and travel for understanding industry changes and customer needs. The discussion also touches on the significance of in-person events for industry learning and networking, Canon’s development over the past eight years, and its approach to showcasing technology and inspiring new business opportunities at Drupa. The interview showcases Canon’s commitment to industry advancement, highlighting its extensive product portfolio, real-life workflow solutions, and areas of interest like publishing, commercial print, labels, packaging, and more. Canon aims to demonstrate technology’s versatility and provide business innovation consultations at Drupa to help visitors explore growth and diversification opportunities.