Can you imagine how challenging it must be to produce a photobook? One thing is printing and binding a photo book, and yes, it is a high-margin product, but another is to produce each book simply, with a high margin, and with as few touch-points as possible. This is what Max Alewel does with his Marathon Press. Print, binding, spiced up with SpencerMetrics, and voila – that’s what you’ve got. Enjoy the film.