Direct mail is the third largest media channel in the UK after TV and digital, worth an estimated £1.7bn annually. COVID has seen a great resurgence in brands turning to mail as a trusted way to communicate with clients whilst the majority of people are working from home. But COVID aside, why in this day and age should you still use direct mail as part of your marketing mix and how can you use print to communicate successfully? Join us for an interactive and fun session hosted by The Dragonfly Agency’s Managing Director, Isla Munro who will talk us through the agency process from receiving the original client brief to delivering an engaging mailpack through the letterbox. She will shine a focus on print technologies and opportunities which help to acquire and retain clients.
The Dragonfly AgencyFollow1,738427
Hello! We’re Dragonfly, a direct marketing agency with a passion for printed marketing and helping you achieve your full growth potential.
Our Print Item of the Week this week goes to @Bodenclothing for this fabulous pack we received in the post 📫 - what more could you want than a £10 voucher and a dog wishing you Happy Birthday! A fantastic retention strategy 🎁 #DragonflyDM #retention #print #directmail #birthday
Did you know...
#printfacts #directmail #facts #didyouknow #printmedia #printmarketing #directmarketing #retention #acquisition #DragonflyDM
Our brain loves print! 💌
#print #printmedia #printmarketing #directmail #directmarketing #DragonflyDM
April's Print Item of the Month goes to @Denplan part of @SimplyhealthUK 🍏 for their 2021 fee rate mailing. We chose this pack because of the amount of personalisation included in the pack which helps achieve their amazing retention rates! Read more here: https://t.co/vPGVefNZKg
Our Print Item of the Week this week goes to @Beer52HQ for their monthly Ferment magazine - you can't miss those vibrant colours on your doorstep! The magazine is packed full of news, articles and some great offers. Join the Beer Club on their website: https://t.co/ZifPXrDFYg 🍺
This week's Print Item of the Week goes to @clarins_uk for this beautiful piece we received - there's nothing more eye-catching and engaging than a die-cut piece of print and Clarins have nailed it here. It even includes a little sample which is a great addition! #DragonflyDM
When planning your direct mail campaign, there are so many elements to consider and is it easy to make mistakes or miss something out. We have listed 8 of the most common mistakes we see in the DM world 💌 Have a read here: https://t.co/12t7VeN3pB
#DragonflyDM #directmail #print
This week's Print Item of the Week goes to our friends at @BoundaryAlarm - we've loved working with Boundary on these partially addressed mailings. Read more about these fantastic security/alarm systems https://t.co/LHILwEqIMk #PITW #DragonflyDM #partiallyaddressed #directmail 💌
We're super excited to have another new Dragonfly onboard! 💌 Jennifer Bailey brings a wealth of experience and knowledge in the creative world and we can't wait to dive head first into lots of exciting projects with her. #directmail #creative #marketing #directmarketing
We’re really proud to work on the issues in the #DemocratiseDataManifesto alongside #DMAScotland council colleagues. The 7 objectives will build on the great work in Scotland's data sector. #SP21 candidates please take the #DemocratiseDataPledge! https://t.co/KRJMpmS51M @DMA_UK
IT’S PRIZE DRAW TIME! 🥳
We have a brand new Audi A1 Sportback available for one lucky winner as part of a prize draw, organised by superstar fundraising group J-Bay!
For details & to buy your exclusive ticket in support of CHAS children and families 👇
How else would we celebrate Easter and our 10 year anniversary?! 🥂🐰🎉 - have a great long weekend everyone!
We are 10! 🎉 We cannot believe that 10 years have gone by. To replace the usual champagne bottles that would normally be popped on an occasion like this, we have documented 10 big achievements for Dragonfly over the 10 years! 🍾 Have a read: https://t.co/jSRQTOoCya #DragonflyDM
Some familiar faces on the panel discussion on today's webinar! They're discussing the future of mail and the demise of the Argos catalogue #directmail #webinar #DragonflyDM @RoyalMail @MarketReachUK @TwoSidesUK @sainsburys @nutshellcreativ @IPIA_org
We're on another webinar today - "Virtual: Marketing Automation in Print" - lots of exciting things coming up @Xerox @LettershopGroup #DragonflyDM #webinar
Our Print Item of the Week goes to this lovely little brochure from @loafhome - a great way to get in front of your customers and we often see the benefit of having something tangible to flick through! #brochuremailing #directmail #DragonflyDM
Our favourite takeaway from this morning's webinar: "The tangible touchpoint is key" 💌
#print #directmail #doordrop @titantraveluk @LettershopGroup
This is making us want to go on holiday! ☀ Some fantastic insight on the impact and importance of personalisation from @titantraveluk and @LettershopGroup - this personalised piece received 5x the response rate of non-personalised!
Our Print Item of the Week goes to @WhichUK for this fabulous die-cut phone leaflet, promoting their app and includes a handy QR code. A die-cut piece of print really stands out on the doorstep. Why not try a die-cut door drop for your business? #doordrop #DragonflyDM #print
This Friday. 7pm. @BBCOne.
Get ready for #RedNoseDay like @dbuzz6589, and use our hashtag to meet one of our Red Noses, Tommy!
Driving loyalty and #retention will be more important this year than ever. Read our blog on trends for the year ahead, including why retention is so important. https://t.co/jRp8fsEN2d
Our Print Item of the Week is a collection of some lovely Spring collections and offers! So exciting to see the seasonal DM land on our doorsteps when the sun is shining! ☀ @Crew_Clothing @SophieAllport @LaRedouteUK @SHEIN_official @LilyEllaCo @MulberryBushToy #DragonflyDM
Our Print Item of the Week this week goes to @coxandcoxuk for their Spring brochure. It is packed full of beautiful images of their products and a very enticing 20% off incentive! #DragonflyDM #print #brochure #spring #retail
Celebrating the power of women in the agency and marketing world on today’s #webinar for #InternationalWomensDay with @LindaDavids0n @easyjet, head of proposition Rachael Smith and @TakumiHQ group CEO, Mary Keane-Dawson 👏🏼👏🏼👏🏼
Happy #InternationalWomensDay ❤ - https://t.co/SiKTJ20iHi
Today is #WorldWildlifeDay - a day to say thank you to those that protect and nurture our wildlife and environment such as our friends at @ydmt - https://t.co/RHx9B5LLZ3 #WorldWithoutNature
We are LOVING these beautiful note cards from Mustard and Gray - they have a wide range of lovely stationery and came with a handwritten thank you note! https://t.co/XgZl6Q3RUi #supportlocal #DragonflyDM #print #paper #stationery
Hello Wednesday #webinar We're tuned in to hear How Creativity Makes Real Change @DMA_UK #dmaevents #WednesdayMotivation
Our Print Item of the Week goes to this lovely door drop from @MindCharity - the message is massively impactful and hopefully encouraged people to pause and read! #DragonflyDM #charity #printmedia #print #doodrop
We've received our Strategic Mailing Partnership magazine which is packed full of exciting events, courses and information from the core of the direct mail world 💌 #directmail #print #magazine #mailtogether @RoyalMail @MarketReachUK
Land Rover wanted to put tech-savvy yet time-poor customers behind the wheel of their newest car. See how this creative #DirectMail campaign led to an enormous 44% response rate. https://t.co/Bg2VZtjkBT
Thank you for the beautiful sample pack @Printedeasy - we always love to receive samples, nothing better than being able to touch and feel different materials! #print #printmedia #directmarketing #directmail #DragonflyDM
Lovely selection of door-drops landed on Vicky's doorstep this morning 💌 #DragonflyDM #doordrop #printmedia #print
It's a day full of webinars here at Dragonfly. Chris is kicking the morning with a webinar from @SalesforceOrg - "Lessons from the pandemic: Rethinking the supporter experience in a socially-distant world" #customerexperience #supporters #charity #webinar #DragonflyDM