Colin Sinclair McDermott · Owner · The Online Print Coach · PRINTING United 2025
At Printing United Expo in Orlando, Wayne from INKISH meets with Colin Sinclair McDermott, captain of the Printing United Allstars. Colin explains that this is the first year the Expo has introduced the Allstars program — a group of 15 ambassadors who promote the event, host “Spill the Ink” sessions, and guide students around the show floor. “We’re here to showcase all things Printing United,” Colin says. “It’s about helping new people experience the industry and making sure they get the most from their visit.”
He mentions that several universities have sent students to the show, and the Allstars are giving them guided tours. “They’re full of energy,” he smiles. “They’re seeing real technology in action, and we’re helping connect them with exhibitors who can show them how it all works.”
Beyond his Allstars duties, Colin has been busy as The Online Print Coach, delivering a packed seminar on “The Top 10 Growth Mistakes Printers Make — and How to Avoid Them.” He says the session was well attended and sparked great conversations. “I love helping PSPs avoid the same mistakes I made and get where they want to be faster,” he explains.
Colin is also recording several podcast episodes at the show, featuring guests such as Chris Minn, Lucy Swanston, clients from Nevada, and an AI-focused speaker. “I like to mix PSPs and industry voices,” he says. “The goal is to share different perspectives from across print.”
Reflecting on the event, Colin calls Printing United “amazing.” It’s his first time attending, and it exceeded expectations. “The show floor’s been buzzing, the seminars are full, and everyone’s here to learn and grow,” he says. “People have come from all over — even Jamaica — so it really feels like the go-to event in North America.”
Wayne notes that exhibitor feedback has been strong and that next year’s Las Vegas edition is already selling out fast. Colin nods: “I can see why. It’s been fantastic. I’m already looking forward to captaining the Allstars again in Vegas next year.”
Mon October 27th
Joanne Gore · President · Joanne Gore Comm...
At Printing United Expo in Orlando, Wayne Beckett from INKISH speaks with Joanne Gore from Joanne Gore Communications. Joanne, recognized as one of the inaugural All-Stars at the event, has been active across the show floor, leading student tours, hosting sessions, and supporting the newly formed Customer Experience Management Association. She shares insights on the continued strength and evolution of the print industry, emphasizing that print is far from dead and remains vibrant and full of opportunity. Through her company, Joanne Gore Communications, she helps businesses across the print value chain—from manufacturers to PSPs—understand their audiences, improve their messaging, and sell more effectively. She highlights the importance of marketing, noting that many printers and software providers underestimate the effort needed to attract customers once a website or platform is launched. Joanne also discusses her collaboration with Printing Connect Online, helping PSPs join and benefit from greater industry exposure. The conversation touches on her book, Thriving in Chaos, which offers lessons from her 30-year career in marketing and advice for navigating change and challenges in business.