On the second day of LabelExpo-Americas, CERM invited Adrian Steele from Mercian Labels, UK, Stuart Morrison from Screen, and Matt Burton from ABG to discuss lights out production of labels, moderated by CEO Geert van Damme. It was interesting to learn from, so I interviewed the four gentlemen afterward about how to do it, what obstacles, and how this can benefit the entire industry. Here you have The Customer part by Adrian Steele. Enjoy!