Richa Pande · HP · HP PreDrupa Event
Does HP have a responsibility for driving the entire industry? This is a slightly rephrased question, but nevertheless, global marketing HP Industrial print Richa Panda explains how and why it’s important to have a leadership role in the industry—and how HP spends a lot of time segmenting the company’s customers to ensure the best possible communication. A super interesting interview—enjoy!
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Sat September 28th
Klaus Lammersiek · Head of Digital Transfor...
Klaus Lammersiek has a background with HP and Scodix, and both will be valuable experiences in his only seven-month-old job as Head of Digital Transformation. Digital transformation is as much about educating and bringing staff forward as creating digital solutions for customers. Of course, digital transformation is not only about digital print but also using digital technology to optimize processes—and, well, become more profitable. It was great talking to Lammersiek!
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