Peter Ollén is the owner and the organizer of the Sign & Print events throughout the Nordic countries, and though the Swedish one is the largest of the four, it’s actually the second show taken place post-covid. It’s always with anticipations when shows are developed and executed, but CEO Peter Ollén is very satisfied with the exhibitors, the look and feel of the show, and has a good prognosis for the expected number of attendees – but listen to him yourself – and learn more!