Daniela Binario · Communication Manager · PRATI · LabelExpo Barcelona 2025
Morten from Inkish speaks with Daniela from Prati at LabelExpo in Barcelona, highlighting a more human side of the trade show. Daniela explains a special internal project at Prati where employees were asked to read books, choose meaningful quotes, and turn them into printed bookmarks. The bookmarks were finished on the booth using the Digi Compact and given as a small token to the visitors.
Each team member contributed a favorite quote, and while many hadn’t read each other’s chosen books, they discovered a common theme: travel and personal growth. One collective bookmark displayed quotes like “The measure of love is to love without measure” and “The world is like a book and those who do not travel read only one page” by, reflecting the team’s shared spirit.
Daniela says this project brought the team closer together, building a sense of family and emotional connection among colleagues. She joined Prati in September 2022 and describes working there as feeling valued as a person rather than just a number, with everyone’s ideas being heard and appreciated. Morten concludes by noting how touching and inspiring it is to see the people behind the technology, and thanks Daniela for sharing the story.

















