Christoph Schacht · Co-Founder · Printess · PRINTING United 2025

At Printing United 2025 in Orlando, Morten B. Reitoft from INKISH meets his good friend Christoph Schacht, co-founder of Printess, on the final day of the show. Both laugh about how tired everyone feels after several intense days of meetings and interviews, but the energy returns quickly as they begin talking about how far Printess has come in just a few years.

Morten recalls speaking with Christoph during the COVID years, when he and his partner, also named Christoph, were quietly building something new. At that time, he wouldn’t say much, but Morten remembers seeing the name Printess already written on their office staircase. Christoph smiles and says that’s where it all started—an idea, a bit of secrecy, and a lot of hard work. About a year later, at LabelExpo Europe, the industry first saw the now-iconic pink branding and the platform’s first working version. Since then, Printess has developed into a full-scale editorial and personalization solution for professional online printing. Christoph explains that they wanted to do one thing and do it right, focusing entirely on editing. Not a simple online editor, but something powerful enough for professionals and built to scale for the largest players in the industry.

Unlike typical web-to-print tools that offer only simple business card editors or lightweight design interfaces, Printess is built for complexity. It handles text flow, typography, image manipulation, dynamic layouts, and automated data integration, all inside the browser. Christoph says that this is their seventh editor, and they have learned from every earlier version. This time, they didn’t cut corners—they built their own typography engine, even though it was costly —and now they deliver true Adobe-grade quality. Today, more than fifteen million print products are created annually through the platform.

Morten points out that Printess also includes AI-driven template generation, allowing a user to type “barbershop” and receive instantly customized, print-ready marketing materials. Christoph confirms that under the hood, it’s complex technology, but for the end user, it’s as easy as using an iPhone. They combine powerful design tools for professionals with an intuitive buyer-side editor for consumers. That simplicity, he says, is key. Christoph also introduces Printess Make, a new solution for online printers that currently only offer PDF uploads. He explains that Printess Make was built for print providers who risk losing customers to platforms like Canva. Canva moved from being just a design tool to also offering printing, and that changes everything. Printess gives printers the same power—a complete online design experience under their own brand without losing customers to someone else’s platform. Printess operates as a white-label SaaS platform that enables printers to maintain full control of their brand and customer relationships.

Christoph explains that the buyer never leaves the printer’s website, and Printess earns per transaction, so printers only pay for what’s actually produced. This year marks Printess’s first official appearance in the United States, and Christoph says the response has been very encouraging. They focused first on Europe to refine the model and support structure, but now, as a pure SaaS platform, scaling globally is easy. They don’t ship servers or need large local teams, just great people willing to stay up a bit later for U.S. time zones.

When Morten asks about the company’s next steps, Christoph says they are happy where they are and will stay laser-focused on editing—precise, powerful, and scalable. Partners like Infigo have already integrated Printess into their web-to-print systems. Printess is not a competitor but an enabler, helping partners grow stronger. As they close the interview, Morten smiles and says that the name that once appeared quietly on a staircase is now on everyone’s lips at Printing United. Christoph laughs and says it has been quite a journey and that this is only the beginning for Printess.