Marcus Greenbrook · Director, International Sales · GEW · PrintPack India 2025

At Printpack India 2025, Wayne Beckett sits down with Marcus Greenbrook, Director of International Sales at GEW, to discuss the company’s first appearance at the exhibition and its growing focus on the Indian market. Greenbrook shares how GEW made a late but strategic decision to exhibit, recognizing Printpack India as a major event on par with global exhibitions like Drupa. With India already a strong market for GEW, particularly in flexo printing, the conversation explores the country’s shift towards UV LED technology and its benefits in terms of energy efficiency, cost savings, and performance consistency. Greenbrook provides insights into how Indian manufacturers and OEMs are adopting hybrid UV and LED systems, with the latest AirCooled AeroLED making retrofitting easier and more affordable. He also discusses the cost-effectiveness of LED upgrades, emphasizing the quick return on investment and the long-term advantages over conventional UV systems. For anyone interested in the future of UV curing technology and its impact on the Indian printing industry, this discussion offers valuable insights into innovation, market trends, and the next steps for GEW in this rapidly evolving sector.