A. Appadurai · Country Manager · HP Industrial Printing · PrintPack India 2025

At Printpack India 2025, Wayne Beckett speaks with Appadurai, Country Manager for HP Industrial Print, about the company’s latest innovations and market strategies. With HP celebrating the 25th installation of a B2 digital press in India, Appadurai highlights the flagship 15K press and virtual demonstrations of the 100K, showcasing HP’s expanding role in commercial and packaging print. The discussion explores the evolving digital print landscape, emphasizing how Web2Print and cloud-based applications are transforming workflows. Appadurai sheds light on India’s massive wedding photobook market, where 16 million albums are printed annually, driven by HP’s cutting-edge technology. With non-tearable media, vibrant color accuracy, and duplex printing, HP has revolutionized the industry, making wedding albums slimmer, more durable, and built to last for generations. Beyond photobooks, HP is making strides in textile transfers, direct-to-garment printing, and high-end commercial applications. With advanced seven-color Indigo technology, invisible ink for security printing, and precise color matching under Delta E standards, HP continues to push the boundaries of digital printing. With live demonstrations running every hour, Printpack India is the perfect platform for HP to showcase its latest innovations and future-focused solutions for the printing industry.