Priyatosh Kumar · Head of Division · Fujiflm · PrintPack India 2025

At Printpack India 2025, Wayne Beckett catches up with PK, Head of Division for Graphics Communication at Fujifilm India, to discuss the company’s latest innovations and the booming print market in India. Fujifilm India, a significant part of the global Fujifilm business, spans multiple industries, including medical, photography, and graphic communications. The company has a strong presence in India, regularly exhibiting at key industry events like Printpack. This year’s exhibition has been especially exciting for Fujifilm, with the launch of two new digital presses aimed at making high-quality print more accessible. These additions to their portfolio bring cutting-edge technology from their high-end segment to the mass market, democratizing digital printing solutions. The 100 ppm and 85 ppm presses are already generating strong interest, particularly in high-demand applications such as wedding photobooks, commercial printing, publishing, and even packaging. With digital printing rapidly expanding in India, driven by shorter run lengths, personalization, and increasing disposable income, PK highlights how both digital and analog technologies continue to thrive. The affordability and accessibility of digital solutions are driving faster adoption, while analog printing remains dominant in cost-sensitive, high-volume production. The excitement at the Fujifilm stand is undeniable, with every machine on display already sold. With their new five-color 85 ppm model featuring pink, clear, and texture options, print providers now have more flexibility to add value without the traditionally high investment costs. As the show comes to an end, Fujifilm is already planning for the next phase—delivering these machines to customers across India. This conversation underscores the dynamic shift in the Indian print industry, where innovation, accessibility, and automation are driving unprecedented growth.