Morten here from INKISH, reporting from Printing United in Atlanta. If you notice the distinct blue-purple hue, you’ll recognize I’m at the Müller Martini booth, a signature color of this Swiss brand. Not far from them in Switzerland is Hunkler, another exceptional company. While Hunkler specializes in digital paper finishing, Müller Martini excels in book finishing and saddle stitch products, and they’re renowned in their field.

Although Müller Martini was once a larger company, it’s now more streamlined, profitable, and innovative. What’s intriguing is their evolution from a leader in the offset realm to a significant player in the digital world, meeting its unique demands. Case in point: their variable binding equipment. Many print companies now use their machinery for ‘books of one’. A notable example is Linemark in Maryland, which efficiently handles thousands of such orders daily.

The booth is quiet as they’re setting up for a presentation. Even though the equipment isn’t running now, it’s a testament to the power of trade shows like this. Attendees can see, touch, and discuss these machines with experts.