Produced By INKISH.TV

Ralph Schaten works for Canon Deutschland as Key Account Manager. That brings him close to many customers. In this interview, he gets to talk about the customer journey, the technology, and the challenges customers need to pass before being ready for digital. Ralph Schaten was born into the industry as his parents used to operate a printing company – and now he is selling to the printing companies still in the market. Circular mindset, right?