Language Spanish - Subtitles Spanish/English At LabelExpo Mexico, Esteban García represented CERM as their Business Development Manager for the United States, Mexico, South America, and Latin America. With his deep understanding of the industry, García shared CERM’s focused vision and the value their specialized software brings to companies in the label and packaging sector. CERM, a Belgian company with over 30 years of experience, develops software tailored specifically for businesses in labeling, flexible packaging, and corrugated cardboard. García emphasized that CERM deliberately concentrates on this niche, believing that actual value lies in specialization. “This is what we do,” he noted, underscoring the importance of doing one thing exceptionally well rather than spreading resources too thin. During the event, García highlighted the challenges many companies in the sector face—particularly labor shortages and competition from larger, more modern operations. In response, CERM’s software is designed to streamline workflows, reduce unnecessary steps, and capture key production data accurately. This efficiency empowers companies to remain competitive without overhauling their equipment or expanding their workforce. One of the CERM system's most compelling features is its ability to deliver real-time quotes in minutes—a critical need in today’s fast-paced business environment. García explained how CERM eliminates redundant data entry across the production process, allowing information to flow seamlessly from quoting to invoicing, including inventory and warehouse management. The result is a fully integrated solution that supports operational excellence. CERM is making its debut at LabelExpo Mexico after attending the event as a visitor. Pleased with the experience, the team returned to showcase their platform to companies that may not have had the opportunity to attend LabelExpo in Brussels or Chicago. The goal is to introduce more Latin American businesses to CERM’s capabilities through live demos and direct interaction. When asked about the company’s performance in the Mexican market, García reported positive momentum, noting strong client relationships in Mexico and South America. He expressed enthusiasm about the future, sharing that CERM’s regional team has already tripled in size during his five-year tenure and continues to expand rapidly. Looking ahead to 2025, García remains optimistic. “We are growing fast and doing very well,” he said, reinforcing CERM’s commitment to innovation and industry collaboration. As the conversation concluded, García invited all attendees at LabelExpo Mexico to visit the CERM stand. “We’re excited to meet more people from the industry and build new partnerships,” he added. Interviewer: Nayelli González Menéndez · Revista El Impresor