Taktiful Tuesdays Ep. 2: Digital Embellishments, Standards, and Tacos with Richard Romano!
In this exciting episode of Taktiful Tuesdays, Eric Vessels, Taktiful’s Chief Experience Officer, chats with Richard Romano, Senior Editor at WhatTheyThink, about the future of digital embellishments and the critical need for industry standards.
They dive into:
The evolution of digital embellishments
Challenges printers face: selling, pricing, and educating customers
The importance of creating universal standards for gloss, foil, embossing, and more
Insights from Taktiful & WhatTheyThink’s groundbreaking industry surveys
And, of course, they redefine “Taco Tuesday” as “Taktiful Tuesdays.”
Get involved! Participate in the digital embellishment survey (link below) and help shape the future of printing. As a thank-you, receive a free executive summary with actionable insights and a link to last year’s study.
Don’t miss this insightful (and delicious) conversation!
Links:
Take the digital embellishment survey: www.surveymonkey.com/r/Taktiful25
Watch the Digital Embellishment Panel: https://youtu.be/vqiiQJ3qPT8
Learn more about Taktiful: www.taktiful.com
Printing Outlook Survey: https://store.whattheythink.com/downloads/printing-outlook-2024
Subscribe for more episodes of Taktiful Tuesdays, where we bring you the latest trends, challenges, and opportunities in the printing industry!
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Wed March 5th
The Power of Print & Digital Embellishment: A...
Welcome back to another episode of Taktiful Tuesdays! This week, host Eric Vessels sits down with the legendary Daniel Dejan—a graphic arts industry veteran, creative director at Dejan Associates, and co-founder of MarketWise Academy. Daniel brings a wealth of knowledge to the table with over four decades of experience in print production, paper selection, multi-channel marketing, and digital embellishment. In this episode, we dive into: - How print has evolved alongside digital media - The profitability challenge for printers in a rapidly changing tech landscape - The rise of digital embellishments (raised varnish, foil, haptics) and their impact on marketing - Why the power of touch makes print more memorable than digital - The future of print in a data-driven, AI-enhanced world If you're in the printing, design, or marketing industry, this episode is packed with insights you don't want to miss! Don't forget to like, comment, and subscribe for more episodes of Taktiful Tuesdays! #PrintingIndustry #DigitalEmbellishment #TaktifulTuesdays #Marketing #PrintMedia #AI #Haptics #GraphicDesign
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