Julie explains that Ultimate has been investing heavily in R&D over the past few years, expanding its solutions beyond commercial print into new segments such as labels, digital packaging, and wide format. The company’s goal is to eliminate manual prepress work by enabling full hands-free automation from web storefronts or MIS systems through to printing and finishing. At the booth, they are demonstrating automated label production with an HP Indigo press and a GM LC350 laser die-cutter, showing how their software dynamically handles mixed jobs, different shapes, sizes, barcodes, and changeovers all on a single roll. Julie notes that digital printing is changing the market by enabling shorter runs, personalization, and mass customization, while also creating complexity from managing many SKUs and batches—something Ultimate’s solutions can fully automate. The system can even manage extended content labels such as pharmaceutical booklets and handle batching and separation for multi-customer rolls directly from CSV or MIS data, with no manual touch points. She highlights Ultimate’s unique strength in centralizing workflows: instead of separate imposition software tied to each device, Ultimate offers a unified platform that can drive diverse applications—commercial, mailing, books, labels, and wide format—through a single pipeline. This reduces training and maintenance complexity while improving scalability. Julie adds that while many customers still run Ultimate on-premise, the software can also run in the cloud, on Windows, Mac, or Linux servers, and can dynamically scale for peak seasons. This flexibility allows customers to start small, expand capacity when needed, and process maximum volumes during high-demand periods. She concludes that this approach helps converters accept more orders, shorten turnaround times, and boost revenue during peak seasons.