Today we are all depending on location services and the German company locr has for years provided interesting and exciting opportunities using locations in print marketing. In this ‘What’s Up Dscoop,’ Robert Godwin talks to Thomas Schnettler who explains what locr is, and what benefits the service offers customers. Personally (editor) I’ve always been amazed by how locr can be used offering smart dynamic maps to customers finding ways. If not entirely wrong (and editor again takes his changes here), imagine a mailing campaign where the location of a restaurant is shown on a map specifically relating to the receiver’s address – and even with a map showing the shortest distance to the restaurant from your home, can easily be integrated into your campaign. Damn Smart!