Adrian Brown · Director · All4Labels UK · LabelExpo Barcelona 2025

Morten from Inkish interviews Adrian from All4Labels at the Actega booth. Despite the heat and broken air conditioning, Adrian speaks enthusiastically about All4Labels’ long history dating back over 130 years and their reputation as a first mover in the label industry. He explains that while All4Labels does not have its own booth at the show, they are present through partnerships, especially with Actega, using Actega’s technology in two key products: Star Shine and Star Direct. These are used to create on-demand digital metal finishes and are central to their focus on sustainability and innovation.

Adrian highlights that the decision to adopt this technology was driven by sustainability goals, which made it easy to present to customers as part of their ongoing innovation strategy. The products are fully recyclable, and they recently received RestiGlass approval for PET with Star Shine and Star Lake, which supports recyclability efforts. He says the implementation has been well received by both their sales teams and production staff, and their leadership actively encourages further development in collaboration with Actega.

He describes the process as similar in principle to old bronzing techniques but far cleaner and more advanced, with metallic flakes applied to an adhesive and then overprinted. The technology works with various printing methods, including silk screen, flexo, offset, and digital, and performs well in durability tests. Adrian concludes that combining sustainability, scalability, and high visual quality has given All4Labels a competitive edge and that the entire company is excited about continuing this innovative journey.