Andy Kent · Division Manager · FUJIFILM UK · The Print Show 2025
Wayne from INKISH is at The Print Show at the NEC in Birmingham, speaking with long-time friend Andy Kent from Fujifilm. Andy shares that this is Fujifilm’s third consecutive year at the show, and the timing couldn’t be better. Following the 2023 launch of their Print-on-Demand business — selling directly into the market — The Print Show has become a key platform to engage customers, build awareness, and showcase innovation. The 2025 event, now bigger and busier than ever, reflects growing industry support, helped by the addition of The Sign Show and a more central Hall 3 location.
Fujifilm is presenting several exciting developments on its stand this year. One highlight is the Acuity Triton, a wide-format system featuring a water-based UV ink — a major step forward in ink innovation for the segment. Another is the company’s new Supercolor range of five-colour presses, introducing a pink channel integrated into the colour separations. Rather than being used as a simple spot colour, the pink expands the colour gamut, enabling richer, more vibrant tones and improving difficult shades like oranges. This advancement offers printers an easy way to differentiate their output, delivering greater creative potential and visual impact.
Andy notes that while the technology is there, many printers still need to educate designers and brand owners about the wider colour possibilities. Fujifilm is taking a proactive approach by engaging directly with the creative community and using open days at their Luton showroom to demonstrate what five-colour printing can achieve. The goal is to build awareness and demand from the design stage — helping printers stand out and add value.
As active members of the IPIA, Fujifilm continues to bridge the gap between design and print, encouraging collaboration and innovation across the sector. Andy emphasizes that five-colour technology is not only effective but also accessible and affordable, providing print businesses with a practical way to enhance their offerings.
A vibrant discussion on innovation, creativity, and collaboration in print — and a closer look at how Fujifilm is redefining possibilities in both wide format and digital print — filmed live at The Print Show in Birmingham.
