At Printing United Expo in Orlando, Wayne Beckett from INKISH speaks with Joanne Gore from Joanne Gore Communications. Joanne, recognized as one of the inaugural All-Stars at the event, has been active across the show floor, leading student tours, hosting sessions, and supporting the newly formed Customer Experience Management Association. She shares insights on the continued strength and evolution of the print industry, emphasizing that print is far from dead and remains vibrant and full of opportunity. Through her company, Joanne Gore Communications, she helps businesses across the print value chain—from manufacturers to PSPs—understand their audiences, improve their messaging, and sell more effectively. She highlights the importance of marketing, noting that many printers and software providers underestimate the effort needed to attract customers once a website or platform is launched. Joanne also discusses her collaboration with Printing Connect Online, helping PSPs join and benefit from greater industry exposure. The conversation touches on her book, Thriving in Chaos, which offers lessons from her 30-year career in marketing and advice for navigating change and challenges in business.