Sébastien Chevalier · EMEA Marketing Manager · Canon EMEA · Power to Print
At Canon’s Power to Move event in Venlo, Morten Reitoft speaks with Sébastien Chevalier from Cavin-Baudat, a Swiss printing company based in the French-speaking part of Switzerland.
Like many forward-looking print service providers, Cavin-Baudat operates both offset and digital printing technologies. Having worked with Canon inkjet production equipment for years, the company has seen firsthand how inkjet technology has matured in terms of print quality, productivity, and commercial viability.
The conversation focuses on one of the most important questions facing the industry today: when—and for which applications—sheetfed inkjet will begin replacing offset production. For Chevalier, the latest developments are moving faster than many printers expected. His visit to the Power to Move event was driven by a desire to evaluate Canon’s varioPRINT iV7 and better understand whether the technology is ready to take on work traditionally produced on offset presses.
The discussion also touches on changing customer demands. While mass customization remains a relatively small market in Switzerland, partly due to the country’s strong focus on privacy and data protection, the demand for shorter runs, faster turnaround times, and efficient production continues to grow.
Throughout the interview, Chevalier shares his perspective on how quickly production technologies are evolving and why printers need to stay open to new opportunities. He concludes by praising Canon’s event, the venue, the hospitality, and the opportunity to see the latest generation of production inkjet technology in action.
Enjoy the interview.
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Wed June 17th
Maureen Grasser & Michael Stock · Business D...
At Canon's Power to Move event in Venlo, Morten Reitoft speaks with Cathy Bittner and Tino Waegelein from Canon EMEA about a topic that is becoming increasingly important in modern print production: workflow. While much attention in the industry is focused on presses and print quality, Bittner and Waegelein argue that the future of productivity lies in understanding and optimizing the entire production process—from order intake to final delivery. Rather than taking a print-centric view, Canon is encouraging customers to adopt an end-to-end workflow mindset that considers every step in the value chain. A fascinating part of the discussion revolves around Canon's "End-to-End Experience," a methodology that uses physical building blocks and gamification techniques to visualize workflows, identify bottlenecks, and uncover opportunities for improvement. Originally developed as a teaching tool, the concept has evolved into a practical framework for helping customers understand complex production environments and make better decisions about automation and integration. The conversation also explores workflow openness, software integration, cloud-based solutions, strategic partnerships, and the importance of connecting specialized technologies rather than forcing customers into closed ecosystems. Canon's approach, according to Bittner and Waegelein, starts with understanding customer requirements before recommending the right combination of software, services, and production technologies. Finally, the discussion turns to artificial intelligence and whether AI may one day design and manage workflows on its own. While both see enormous potential for AI as a productivity tool, they believe human expertise, decision-making, and oversight will remain critical components of successful print production for years to come. This is a thoughtful conversation about workflow, automation, integration, and why the future of print may be less about individual devices and more about how everything works together.