German Sacristan · Keypoint Intelligence · Analyst & Panel debater · Fujifilm Revoria PC2120 reveal
At Fujifilm’s Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with German Sacristan from Keypoint Intelligence about some of the biggest trends shaping the future of digital printing.
Fresh from a panel discussion at the launch of Fujifilm’s new Revoria PC2120, German shares his perspective on the technologies currently driving conversations throughout the industry. While faster presses, expanded color capabilities, substrate versatility, and automation remain important topics, German believes that Artificial Intelligence may ultimately have the greatest impact on the future growth of print.
Interestingly, the discussion moves beyond AI as a production tool. While predictive maintenance, workflow automation, and efficiency improvements are already becoming reality, German sees an even bigger opportunity in using AI to simplify the creation of personalized marketing campaigns. For years, brands have recognized the value of personalized communication, but the complexity of producing highly targeted campaigns has often limited adoption. AI has the potential to remove many of those barriers and make sophisticated, data-driven print campaigns far easier to execute.
The conversation also explores the relationship between toner and inkjet technologies. As inkjet quality continues to improve and manufacturers push into applications traditionally dominated by toner and offset, the question naturally arises: Will inkjet eventually replace toner? German explains why toner continues to play an important role for many print service providers, particularly where specific quality requirements, substrate flexibility, investment levels, and production volumes remain key considerations.
Finally, Morten and German discuss how printers are currently adopting AI. While there is tremendous excitement around the technology, Keypoint Intelligence’s research suggests that most print service providers are still in the early stages of exploration, experimenting with AI tools and learning how to apply them both operationally and commercially.
A thoughtful conversation about AI, personalization, toner versus inkjet, and the opportunities that could help drive the next phase of growth for the printing industry.
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Thu June 25th
Paul Albano · Fujifilm Print US · Product &...
At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Paul Albano, Product Manager for Fujifilm's toner production presses, about the thinking behind the new Revoria PC2120 and how customer feedback helps shape future product development. As a product manager, Paul serves as the link between customers and Fujifilm's R&D teams in Japan. The conversation explores how ideas, requests, and production challenges from print service providers worldwide are translated into new features, improved workflows, and smarter automation. Morten and Paul discuss key innovations in the Revoria PC2120, including AI-assisted automation, media profiling, substrate handling, quality control, and workflow improvements. Rather than focusing on a single specification such as speed or print quality, Paul explains why modern production presses are increasingly about combining automation, intelligence, consistency, and ease of operation to improve productivity and return on investment. The discussion also touches on Fujifilm's global organization and how technologies developed across healthcare, imaging, and other divisions contribute to innovations in production printing. Finally, Paul shares why listening to customers remains one of the most important parts of his role and how continuous feedback helps drive future product development. A great conversation about product management, customer-driven innovation, automation, and the future of toner production printing.