Mark Brown · Standard Finishing · Regional Sales Manager · Fujifilm Revoria PC2120 reveal

At Fujifilm’s Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Mark Brown from Standard Finishing Systems about the important role finishing plays in creating value-added print products.

Most people know Standard Finishing Systems through its long-standing partnership with Horizon and its broad portfolio of finishing solutions, but as digital printing continues to evolve, finishing becomes an increasingly important part of the conversation. From booklet makers, saddle stitchers, perfect binders, and slitter-cutter-creasers to rotary die-cutting solutions, finishing is often the final step that transforms a printed sheet into a product with real impact.

The discussion explores how finishing and embellishment increasingly work hand in hand. As more printers invest in technologies that enable special colors, coatings, foils, textures, and other enhancements, finishing equipment must be capable of handling these applications without compromising quality. Mark explains how modern finishing systems are designed to work with even highly embellished products while maintaining productivity and precision.

The conversation also touches on how finishing can become a gateway to new business opportunities. Whether producing uniquely shaped products, premium business cards, packaging prototypes, direct mail applications, or specialty marketing materials, finishing technologies help printers expand beyond traditional applications and create products that stand out.

A particularly interesting part of the conversation is the discussion about where embellishment ends and finishing begins. From soft-touch business cards with gold foil to uniquely shaped printed products, Mark shares how finishing technologies help bring creative ideas to life and turn print into something customers want to touch, keep, and remember.

As vendors continue to bring new printing technologies to market, partnerships between press manufacturers and finishing suppliers become increasingly important. Mark also shares perspectives on the integration between printing and finishing technologies and why collaboration across the industry is essential to delivering complete solutions to customers.

A great conversation about finishing, embellishment, workflow integration, and why the final step in production is often where the real value is created.