Mark Vruno · The Cannata Report · Product Reporter & Editor · Fujifilm Revoria PC2120 reveal
At Fujifilm’s Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Mark Vruno, Editor of The Cannata Report, about the evolving role of office technology dealers and the opportunities emerging as production print continues to grow.
The Cannata Report serves the independent dealer channel in the United States, covering more than 1,500 office equipment dealers that increasingly look beyond traditional office printing and managed print services. As print volumes continue to change, many dealers are expanding into managed IT services, cybersecurity, production print, and other value-added business opportunities.
In this conversation, Mark explains how dealers work with multiple manufacturers, why production print has become increasingly important, and how the traditional office technology market continues to evolve. The discussion also explores the role of industry media and how publications like The Cannata Report help dealers identify new revenue opportunities and adapt to changing market conditions.
Morten and Mark also discuss one of the key themes from Fujifilm’s event: the growing opportunity in digital embellishment. As embellishment technologies become more accessible and affordable, they offer dealers and print service providers a way to differentiate themselves, increase profitability, and move beyond competing solely on
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Thu June 25th
Paul Albano · Fujifilm Print US · Product &...
At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Paul Albano, Product Manager for Fujifilm's toner production presses, about the thinking behind the new Revoria PC2120 and how customer feedback helps shape future product development. As a product manager, Paul serves as the link between customers and Fujifilm's R&D teams in Japan. The conversation explores how ideas, requests, and production challenges from print service providers worldwide are translated into new features, improved workflows, and smarter automation. Morten and Paul discuss key innovations in the Revoria PC2120, including AI-assisted automation, media profiling, substrate handling, quality control, and workflow improvements. Rather than focusing on a single specification such as speed or print quality, Paul explains why modern production presses are increasingly about combining automation, intelligence, consistency, and ease of operation to improve productivity and return on investment. The discussion also touches on Fujifilm's global organization and how technologies developed across healthcare, imaging, and other divisions contribute to innovations in production printing. Finally, Paul shares why listening to customers remains one of the most important parts of his role and how continuous feedback helps drive future product development. A great conversation about product management, customer-driven innovation, automation, and the future of toner production printing.