Andrew Gunn · Fujifilm Print US · Global Product Marketing · Fujifilm Revoria PC2120 reveal

At Fujifilm’s Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Andrew Gunn, Director of Production Solutions at Fujifilm North America, following the launch of the new Revoria PC2120.

Rather than simply discussing another product launch, the conversation takes a broader look at how production printing continues to evolve. Andrew explains that while expanded color capabilities—including the new green toner—and CMYK+ applications create exciting new opportunities, the real story behind the PC2120 is automation, workflow optimization, and making production easier for print service providers.

Morten challenges Andrew on several aspects of the new platform, including whether the biggest value lies in the specialty colors or in the improvements that affect every printed sheet. Together, they discuss intelligent automation, AI-assisted workflows, media profiling, substrate handling, inline finishing, and the practical business benefits of reducing operator intervention.

The conversation also turns to the wider market. With many printers carefully considering their next investment, Andrew shares Fujifilm’s perspective on the future of toner production printing, the continued importance of offset, and why Fujifilm believes innovation is driven by continuous improvement rather than dramatic disruption.

Finally, the discussion explores Fujifilm’s broader strategy across commercial print, workflow, offset plates, packaging, and production printing, offering valuable insight into how one of the industry’s largest technology companies views the future of print.

An open and honest conversation about innovation, automation, business strategy, and the thinking behind Fujifilm’s newest production press.