Christian Harder · Chief Sales Officer · DURST Group · DURST Next

At Durst’s Print Next event in Brixen, Editor Morten B. Reitoft speaks with Christian Harder, Chief Sales Officer at Durst Group, about why more than 2,000 visitors from nearly 50 countries travelled to South Tyrol to celebrate Durst’s 90th anniversary—and to experience first-hand the company’s vision for the future of industrial printing.

The conversation begins with the remarkable commitment shown by Durst’s customers and partners. Travelling from every corner of the world, many of them are not simply attending a product launch but reaffirming long-standing relationships with a company that has built its reputation on innovation, reliability, and partnership. Christian believes this level of engagement reflects much more than technology—it reflects trust built over decades.

Despite challenging market conditions across parts of the printing industry, Durst continues to grow. Christian explains how the company has strengthened its position by focusing on long-term investments, continuous innovation, and maintaining a family-owned business philosophy that allows decisions to be made with a much longer perspective than quarterly results. Whether in graphics, labels, packaging, textiles, or industrial applications, the objective remains the same: helping customers build sustainable and profitable businesses.

A major part of the discussion focuses on Kyveris, Durst’s new platform for intelligent workflow orchestration. While many may initially see Kyveris as another workflow solution, Christian explains that the vision is considerably broader. The platform is designed to connect machines, software, operators, and production data into one intelligent ecosystem that enables printers to become more productive, efficient, and competitive.

One of the most interesting aspects of Kyveris is its open philosophy. Rather than being limited to Durst equipment, the platform is being developed as a vendor-agnostic solution capable of integrating technologies from across the production floor. By connecting presses, finishing equipment, software, and business systems—regardless of manufacturer—Durst aims to help print service providers optimise their complete production environment rather than individual machines.

Throughout the interview, Christian returns to one central message: printers are not investing in equipment alone—they are investing in partnerships. Technology will continue to evolve, but long-term collaboration, customer success, and the ability to help businesses remain competitive will ultimately define the industry’s future.

A thoughtful conversation about leadership, innovation, workflow orchestration, and why Durst believes the future of print is built on connected production and lasting partnerships.