Houssine Chekkar · Founder & Managing Director · Masaka · DURST Next

At Durst’s Print Next event in Brixen, INKISH speaks with Houssine Chekkar from Morocco about one of the industry’s most important topics: how automation and AI will reshape printing without replacing the people who make it work.

Inspired by Christoph Gamper’s keynote, the conversation explores how software, orchestration, and automation are changing the role of operators and creating new opportunities for printing companies. Rather than replacing skilled employees, Houssine believes these technologies will enable people to focus on higher-value tasks while making businesses more efficient.

The discussion also offers an interesting perspective on the Moroccan printing industry. Houssine explains why many still underestimate North Africa’s technological development and why Morocco has become a growing manufacturing and export hub for both North and West Africa. With world-class printing companies, modern equipment, and an increasingly international outlook, the region is far closer to Europe and North America than many people realize.

The conversation also highlights the importance of travelling, learning from other markets, and building international relationships. As the first representative from Morocco to attend NON-EVENT, Houssine shares why these global communities matter and why he looks forward to returning again.

A thoughtful conversation about technology, people, education, and the future of print.