Fujifilm’s Revoria PC2120 Launch with Andrew Gunn and Kevin Abergel

Andrew Gunn takes over as the first-ever guest host of Taktiful Tuesdays for a launch-day conversation with Kevin Abergel of Taktiful.

Recorded at Fujifilm’s Chicago launch event for the Revoria Press PC2120, this episode covers the debut of green specialty toner in North America, the growing demand for CMYK+ and digital embellishment, and the role of automation, AI, and training in helping print providers sell higher-value print.

Andrew and Kevin discuss early findings from Taktiful’s 2026 CMYK+ Digital Embellishment and Print Decoration Study, including rising demand, increased investment plans, and strong optimism around the future of embellishment. They also dig into Fujifilm’s Aspire program, Taktiful’s sales training approach, the Taktisphere community, and what’s coming next at Printing United.

In this episode:

The Revoria Press PC2120 launch
Green specialty toner and CMYK+ opportunities
Digital embellishment demand trends
Automation, AI, and operator efficiency
Sales training for embellished print
Fujifilm’s Aspire program
The Tactosphere community
What to expect from Taktiful at Printing United

Paul Albano · Fujifilm Print US · Product & Portfoilo Marketing · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Paul Albano, Product Manager for Fujifilm's toner production presses, about the thinking behind the new Revoria PC2120 and how customer feedback helps shape future product development. As a product manager, Paul serves as the link between customers and Fujifilm's R&D teams in Japan. The conversation explores how ideas, requests, and production challenges from print service providers worldwide are translated into new features, improved workflows, and smarter automation. Morten and Paul discuss key innovations in the Revoria PC2120, including AI-assisted automation, media profiling, substrate handling, quality control, and workflow improvements. Rather than focusing on a single specification such as speed or print quality, Paul explains why modern production presses are increasingly about combining automation, intelligence, consistency, and ease of operation to improve productivity and return on investment. The discussion also touches on Fujifilm's global organization and how technologies developed across healthcare, imaging, and other divisions contribute to innovations in production printing. Finally, Paul shares why listening to customers remains one of the most important parts of his role and how continuous feedback helps drive future product development. A great conversation about product management, customer-driven innovation, automation, and the future of toner production printing.

Eric Vessels · Taktiful · Product Enabler & CXO · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Eric Vessels, Chief Experience Officer (CXO) at Taktiful, about the company's mission to help printers create more value through digital embellishment. The conversation centers around Taktiful's newly launched Digital Embellishment Manifesto, which argues that the print industry has spent too many years competing on price instead of promoting the unique strengths of print. Eric explains why he believes print's greatest advantage is its tactile nature and why embellishment should be viewed as a business strategy rather than simply an aesthetic enhancement. Morten challenges Eric on whether the manifesto is an industry movement or a clever marketing initiative, leading to an open discussion about thought leadership, profitability, and the role Taktiful hopes to play in helping printers build stronger businesses. The two also discuss Fujifilm's Revoria platform, fifth and sixth colors, digital foiling, raised UV, and how new technologies are making embellishment accessible to many more print service providers than ever before. The conversation concludes with fascinating insights into the psychology of touch and why tactile print has such a powerful influence on customer engagement and purchasing decisions. A thoughtful conversation about digital embellishment, print psychology, profitability, and why the future of print may lie in rediscovering what has always made it unique.

Andrew Gunn · Fujifilm Print US · Global Product Marketing · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Andrew Gunn, Director of Production Solutions at Fujifilm North America, following the launch of the new Revoria PC2120. Rather than simply discussing another product launch, the conversation takes a broader look at how production printing continues to evolve. Andrew explains that while expanded color capabilities—including the new green toner—and CMYK+ applications create exciting new opportunities, the real story behind the PC2120 is automation, workflow optimization, and making production easier for print service providers. Morten challenges Andrew on several aspects of the new platform, including whether the biggest value lies in the specialty colors or in the improvements that affect every printed sheet. Together, they discuss intelligent automation, AI-assisted workflows, media profiling, substrate handling, inline finishing, and the practical business benefits of reducing operator intervention. The conversation also turns to the wider market. With many printers carefully considering their next investment, Andrew shares Fujifilm's perspective on the future of toner production printing, the continued importance of offset, and why Fujifilm believes innovation is driven by continuous improvement rather than dramatic disruption. Finally, the discussion explores Fujifilm's broader strategy across commercial print, workflow, offset plates, packaging, and production printing, offering valuable insight into how one of the industry's largest technology companies views the future of print. An open and honest conversation about innovation, automation, business strategy, and the thinking behind Fujifilm's newest production press.

Mark Vruno · The Cannata Report · Product Reporter & Editor · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Mark Vruno, Editor of The Cannata Report, about the evolving role of office technology dealers and the opportunities emerging as production print continues to grow. The Cannata Report serves the independent dealer channel in the United States, covering more than 1,500 office equipment dealers that increasingly look beyond traditional office printing and managed print services. As print volumes continue to change, many dealers are expanding into managed IT services, cybersecurity, production print, and other value-added business opportunities. In this conversation, Mark explains how dealers work with multiple manufacturers, why production print has become increasingly important, and how the traditional office technology market continues to evolve. The discussion also explores the role of industry media and how publications like The Cannata Report help dealers identify new revenue opportunities and adapt to changing market conditions. Morten and Mark also discuss one of the key themes from Fujifilm's event: the growing opportunity in digital embellishment. As embellishment technologies become more accessible and affordable, they offer dealers and print service providers a way to differentiate themselves, increase profitability, and move beyond competing solely on

Ray Stasieczko · The End of Day With Ray · Industry Debater · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft sits down with Ray Stasieczko for a candid conversation about the printing industry, media, journalism, and why healthy disagreement is essential if the industry is to move forward. Rather than focusing on technology, the discussion explores the role of industry media and analysts. Morten and Ray reflect on how differing opinions don't have to create division—they can instead lead to better questions, stronger reporting, and more meaningful conversations for the benefit of the industry. The conversation also touches on the continued convergence of commercial print, industrial print, and graphic communications, and how changing markets require both journalists and analysts to challenge conventional thinking. As manufacturers diversify and business models evolve, independent voices become increasingly important in asking difficult questions and encouraging debate. Having recently had an open and honest discussion themselves, Morten and Ray talk about the importance of respecting different viewpoints while remaining willing to challenge each other professionally. It is a conversation about constructive conflict, friendship, and why the best ideas often emerge from open dialogue rather than unanimous agreement. A refreshing and personal discussion about journalism, industry analysis, professional relationships, and why challenging the status quo is sometimes exactly what the printing industry needs.

Eddie Davin · bigDAWGS Print Three · Product Challenger & CEO · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Eddie D'Avino, an entrepreneur who has successfully combined print, electronics, software, and digital marketing into what he calls the "phygital" space—where physical and digital communication work together.

Originally trained as a computer programmer and electronic engineer, Eddie entered the print industry by integrating technologies such as sound chips, video screens, NFC, and interactive electronics into printed marketing campaigns. Today, his company combines premium print embellishments with digital technologies to create memorable customer experiences that extend far beyond ink on paper.

The conversation explores award-winning print applications featuring raised UV, digital foiling, embedded video, NFC technology, and interactive marketing concepts. Eddie explains how tactile print captures attention, while digital connectivity enables customers to transition seamlessly from a printed piece to online content, promotions, videos, loyalty programs, or e-commerce experiences.

Morten and Eddie also discuss how trust is becoming increasingly important in an AI-driven world. As digital advertising becomes more crowded and easier to fake, premium printed communications with embellishments and interactive features can signal credibility, quality, and commitment in ways that purely digital communication often cannot.

The interview concludes with a discussion about Eddie's new strategic partnership with Print Three in Canada, where his technologies—including embellishment, NFC, video, and expanded color capabilities—will be rolled out across the franchise network, helping print providers offer entirely new services to their customers.

Christine Yardley · Print Panther Direct · President & Panelist · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Christine Yardley from Toronto, Canada, about creativity, digital printing, embellishment, and why she believes print can still be considered an art form. Known for her passion for digital print, specialty colors, foils, varnishes, and embellishments, Christine shares how she combines technology and creativity to create print that captures attention and delivers value for customers. The conversation explores the role of design and prepress, the opportunities created by expanded color gamuts, and how Fujifilm's new Revoria PC2120 can help printers produce more vibrant and engaging applications. Morten and Christine also discuss toner versus inkjet, the importance of understanding customer needs, and how embellishment can help print service providers differentiate themselves in a competitive market. Drawing on examples from healthcare communications, proposal presentations, and highly customized marketing pieces, Christine explains why creativity remains one of the most powerful tools available to printers today. A lively conversation about print, creativity, technology, and the endless possibilities created when great ideas meet great production.

Kevin Abergel · Taktiful · Keynote speaker and enabler · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Kevin Abergel from Taktiful about one of the printing industry's most talked-about opportunities: digital embellishment. Together with Eric Vessels, Kevin presented market data, industry trends, and real-world business cases showing why digital embellishment continues to attract attention from printers looking for higher margins and stronger differentiation. While only a small percentage of print service providers currently offer digital embellishment capabilities, Kevin argues that this is exactly why the opportunity remains so attractive. With relatively limited competition and growing demand for added-value print, printers have a chance to move away from commodity pricing and create applications that deliver significantly higher profit margins. The conversation touches on research from NAPCO Media and WhatTheyThink, investment trends in embellishment technologies, and the growing use of fifth and sixth colors. Kevin explains how capabilities such as white, clear, metallic effects, specialty colors, and other print enhancements can help printers create more engaging products and stronger business results. The discussion also explores why many embellishment opportunities remain untapped. From economic uncertainty and equipment investment costs to education and market awareness, several factors continue to slow adoption. Yet the data suggests growing interest from print providers looking to differentiate themselves rather than compete solely on price. For Kevin and the team at Taktiful, the mission remains clear: help printers understand the value they already have at their fingertips and turn print enhancements into profitable business opportunities. An engaging conversation about margin, differentiation, customer value, and why the future of print may be about much more than CMYK.

Mark Brown · Standard Finishing · Regional Sales Manager · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Mark Brown from Standard Finishing Systems about the important role finishing plays in creating value-added print products. Most people know Standard Finishing Systems through its long-standing partnership with Horizon and its broad portfolio of finishing solutions, but as digital printing continues to evolve, finishing becomes an increasingly important part of the conversation. From booklet makers, saddle stitchers, perfect binders, and slitter-cutter-creasers to rotary die-cutting solutions, finishing is often the final step that transforms a printed sheet into a product with real impact. The discussion explores how finishing and embellishment increasingly work hand in hand. As more printers invest in technologies that enable special colors, coatings, foils, textures, and other enhancements, finishing equipment must be capable of handling these applications without compromising quality. Mark explains how modern finishing systems are designed to work with even highly embellished products while maintaining productivity and precision. The conversation also touches on how finishing can become a gateway to new business opportunities. Whether producing uniquely shaped products, premium business cards, packaging prototypes, direct mail applications, or specialty marketing materials, finishing technologies help printers expand beyond traditional applications and create products that stand out. A particularly interesting part of the conversation is the discussion about where embellishment ends and finishing begins. From soft-touch business cards with gold foil to uniquely shaped printed products, Mark shares how finishing technologies help bring creative ideas to life and turn print into something customers want to touch, keep, and remember. As vendors continue to bring new printing technologies to market, partnerships between press manufacturers and finishing suppliers become increasingly important. Mark also shares perspectives on the integration between printing and finishing technologies and why collaboration across the industry is essential to delivering complete solutions to customers. A great conversation about finishing, embellishment, workflow integration, and why the final step in production is often where the real value is created.

German Sacristan · Keypoint Intelligence · Analyst & Panel debater · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with German Sacristan from Keypoint Intelligence about some of the biggest trends shaping the future of digital printing. Fresh from a panel discussion at the launch of Fujifilm's new Revoria PC2120, German shares his perspective on the technologies currently driving conversations throughout the industry. While faster presses, expanded color capabilities, substrate versatility, and automation remain important topics, German believes that Artificial Intelligence may ultimately have the greatest impact on the future growth of print. Interestingly, the discussion moves beyond AI as a production tool. While predictive maintenance, workflow automation, and efficiency improvements are already becoming reality, German sees an even bigger opportunity in using AI to simplify the creation of personalized marketing campaigns. For years, brands have recognized the value of personalized communication, but the complexity of producing highly targeted campaigns has often limited adoption. AI has the potential to remove many of those barriers and make sophisticated, data-driven print campaigns far easier to execute. The conversation also explores the relationship between toner and inkjet technologies. As inkjet quality continues to improve and manufacturers push into applications traditionally dominated by toner and offset, the question naturally arises: Will inkjet eventually replace toner? German explains why toner continues to play an important role for many print service providers, particularly where specific quality requirements, substrate flexibility, investment levels, and production volumes remain key considerations. Finally, Morten and German discuss how printers are currently adopting AI. While there is tremendous excitement around the technology, Keypoint Intelligence's research suggests that most print service providers are still in the early stages of exploration, experimenting with AI tools and learning how to apply them both operationally and commercially. A thoughtful conversation about AI, personalization, toner versus inkjet, and the opportunities that could help drive the next phase of growth for the printing industry.