From Mass Printing to Personalized Products with AI 路 Krzysztof Szczepa艅czyk 路 Printbox 路 FLOW 2026
What if your next growth opportunity isn’t printing more of the same, but producing something completely unique for every customer?
At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Krzysztof Szczepa艅czyk from Printbox to explore how printing companies can expand into the business-to-consumer market with personalized products, from photo books and posters to wall art, gifts, and much more.
Printbox provides a ready-to-use personalization platform that integrates with existing e-commerce environments, including Shopify and custom storefronts. Rather than developing complex online editors themselves, printers can offer customers intuitive tools to create their own products, while Printbox handles the ordering process and delivers print-ready files into existing production workflows.
But personalization is becoming even more exciting with artificial intelligence.
With Masterpiece AI, Printbox brings generative AI directly into the product creation experience, making it easier for consumers to transform their photos and ideas into unique printed products. Imagine uploading a picture of your dog and turning it into a royal portrait, ready to print, frame, and give as a gift!
The important part is that Printbox doesn’t need to replace the printer’s existing production systems. Through APIs and other integration methods, orders can move into established MIS, imposition, and production workflows.
A fascinating conversation about e-commerce, AI, personalization, and how printers can develop new revenue opportunities by making it easier for customers to create something truly personal.
Recorded at FLOW 2026 路 Bad Hersfeld, Germany 路 INKISH
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Tue November 3rd
Stop Re-Entering Data. Start Orchestrating Pr...
How many times should you have to enter the same information into different systems? According to Tom Peire from Atomyx, the answer is simple: once. At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Tom Peire to discuss one of the printing industry's biggest challenges: connecting the many systems that make up modern print manufacturing. Most printing companies already have automation. Their MIS, ERP, prepress, production, and shipping systems may all work efficiently on their own, but getting them to communicate is another matter. That's where orchestration comes in. Atomyx provides a data integration and orchestration layer that connects different technologies, machines, and even multiple production sites without requiring companies to replace their existing systems. For printing groups operating different MIS solutions across several factories, this could eliminate significant complexity while improving production visibility and job routing. And AI is changing the equation. Tom explains how Atomyx's AI-assisted connector technology can dramatically reduce integration times, potentially turning projects that previously took weeks into implementations completed in just a few days. The platform is also designed to work across different printing segments, from commercial and large-format printing to promotional products, without imposing a predefined data model. An interesting conversation about breaking down data silos, connecting entire production environments, and moving beyond isolated automation toward genuinely orchestrated print manufacturing. Recorded at FLOW 2026 路 Bad Hersfeld, Germany 路 INKISH