Who Built FLOW? Meet the Man Behind the Exhibition · Kor Schokker · FLOW 2026
What does it take to transform a working print factory into an exhibition — and then take everything down again just a few days later?
On the final day of FLOW 2026 in Bad Hersfeld, INKISH’s Morten Reitoft meets Kor Schokker from Schokker Producties, the man whose team built the exhibition environment that brought FLOW to life at Probo’s production facility.
For Kor and his team, exhibition construction is nothing new. But transforming an entire factory into a professional, welcoming exhibition with a consistent visual identity, numerous exhibitors, and thousands of details to coordinate is quite another challenge.
Schokker Producties is a Dutch company specializing in exhibition construction, signage, vehicle wrapping, interior applications, and visual communication. With a team of approximately 15 people, the company serves customers primarily in the Netherlands while following them to exhibitions internationally.
Kor also shares an interesting perspective on his long-standing relationship with Probo. Rather than operating his own large-scale printing facility, he relies on Probo as a trusted production partner, providing quality, competitive pricing, and fast delivery. It’s a relationship that demonstrates how specialization and outsourcing can work together successfully.
And sustainability is an important part of the story. The exhibition structures are designed for reuse, enabling the creation of impressive environments without starting from scratch each time.
As FLOW comes to an end, Kor and his team are already preparing for their next project, building an exhibition for agricultural robotics specialist Lely.
A conversation about craftsmanship, collaboration, sustainable exhibition construction, and the people behind the scenes who make events like FLOW possible.
Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH
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Fri November 6th
A Trade Show Inside a Working Print Factory Â...
What happens when you invite the printing industry into a fully operational print factory, build an entire exhibition inside it, and let visitors experience real production while the machines keep running? On the final day of FLOW 2026 in Bad Hersfeld, INKISH's Morten Reitoft meets Leon van der Meer, CEO of Probo, to reflect on a remarkable collaboration between Probo and INKISH — and to explore the philosophy behind one of Europe's most interesting print production businesses. Probo started 25 years ago as a traditional sign company before transforming itself into a digital printing business focused entirely on resellers. Since adopting its reseller model in 2008, the company has grown by helping its customers develop their own businesses rather than competing with them. For Leon, growth isn't necessarily the objective. It's the result of doing the right things, building strong relationships, delivering quality, and creating opportunities for customers to succeed. And that philosophy is visible throughout FLOW. Instead of presenting technology in a conventional exhibition hall, Probo opened its factory doors, allowing visitors to experience real manufacturing, meet the people operating the equipment, and understand how printing, automation, and craftsmanship come together in everyday production. The conversation also explores Probo's commitment to sustainability, including its initiatives around PVC recycling, its connection to the local community, and the importance of creating an environment where employees feel proud of their work. Leon and Morten reflect on previous collaborations, including Probo's Printing Wonderland event, and discuss why shared values, attention to detail, and a willingness to execute ambitious ideas have made their partnership so successful. Perhaps the most powerful message comes from the factory floor itself: behind every impressive technology, every efficient workflow, and every successful printing business are people who care about what they do. A warm and inspiring conclusion to FLOW 2026, celebrating collaboration, creativity, real production, and the people who made the event possible. Recorded at FLOW 2026 · Probo · Bad Hersfeld, Germany · INKISH