Behavioral Psychology and how to Improve your Marketing · Gee Ranasinha · CEO · Kexino

If you are not already following Gee Ranasinha and learning from his almost daily posts on LinkedIn, you should. With great insight into the human mind’s understanding of what works and what doesn’t work, he shares his views on topics we should all learn from. The altruistic approach to content, why clicks and likes is a highly overrated matrix, how the various SoMe platforms do everything they can to keep content and users on their platforms, etc. When we asked Gee for an interview, it was like coming home. We share many ideas, and in this format, you will be exposed to many things you should consider in your business – HIGHLY recommended!

En Is AI a useful tool or a threat to a brand? · Gee Ranasinha · CEO · Kexino

Is AI a useful tool or a threat to a brand? · Gee Ranasinha · CEO · Kexino

Happy New Year, and welcome to INKISH’s first interview of 2026. Morten Reitoft is joined by his good friend Gee Ranasinha for a wide-ranging conversation about AI, with a particular focus on generative AI and what it really means for marketing, creativity, branding, and trust. They unpack the difference between machine learning, generative AI, and agentic AI, discuss why tools alone don’t replace human judgment, and explore how brands risk becoming generic if technology is used without intent. The discussion moves from AI in marketing and design to bigger questions about authenticity, differentiation, security, and the future value of human creativity in an AI-driven world. I asked ChatGPT if it believes that Generative AI can be a threat to brands - and here is its answer: Yes — generative AI can be a threat to a brand, but only under certain conditions. Generative AI becomes a threat when it is used as a shortcut rather than a tool. If a brand relies on AI to produce content without clear direction, taste, or accountability, the result often drifts toward generic, formulaic output. Over time, this can erode distinctiveness, making the brand harder to recognize and easier to replace. When everything starts to look and sound “AI-made,” audiences subconsciously read it as inauthentic, low-effort, or interchangeable. The real risk is not the technology itself, but the loss of human judgment. Brands are built on consistency, intent, and emotional resonance — things that require someone to decide why something should exist, not just how it can be produced. If AI is allowed to define tone, visuals, or messaging without strong brand governance, the brand can slowly hollow out, becoming a polished shell that says nothing meaningful. Used correctly, however, generative AI is not a threat at all. It can accelerate ideation, lower production friction, and help teams explore more options in less time. When guided by clear brand principles, human taste, and strategic oversight, AI can strengthen a brand rather than weaken it. In that sense, AI raises the floor of execution — but it does not raise the ceiling. Brands that continue to stand out will be the ones that use AI to move faster, not the ones that let AI decide who they are. In short: generative AI threatens brands that surrender authorship to it. Brands that treat it as an assistant, not a substitute, will be just fine.

En Gee Ranasinha · CEO · Kexino · Conflict · NONEVENT24

Gee Ranasinha · CEO · Kexino · Conflict · NONEVENT24

Gee Ranasinha is one of the best communicators in the industry, and you may know him from the short and precise videos he delivers on LinkedIn every Tuesday and Friday. They are essentially free learning about human behavior, how you manage your marketing, and advice about what to do and what not to do. We reached out to Ranasinha and asked him to speak at the NON-EVENT 2024 and this became one of the most recognized and spoken about presentations at the event, and now we are ready to share it with you. Enjoy. Remember to follow Gee Ranasinha on LinkedIn.

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Jan 15 , 2025
KEXINO
1a Rue des Roses
67370

France
Tel. : 09 63 29 45 70
Email : hello@kexino.com

Mon April 1st

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Increased Productivity using CERM and ESKO ·...

Increased productivity is extremely important - and yes, CERM and ESKO play an enormous role with the Sicialian label producer Auroflex. Still, the business is developed around a quality and passion for supporting the Sicilian wine, food, and luxury products industry. But Auroflex does many things that are a bit out of the standard, for example, an annual design competition, where designers are invited to challenge Auroflex - and all the designs are produced to show what's possible - and as Fabio Butera tells INKISH, this develops a close relationship between Auroflex and the designers, that eventually will make some of the most complex and interesting design. Auroflex produces labels in both flexo, digital, and offset. The most important reason for investment in print technology is from Nilpeter - an offset/flexo hybrid machine - by all means, an amazing company, and see how CERM and ESKO are used in planning, pricing, color management, and, of course, inspection - in tightly integrated solutions - merging beauty with efficiency - love it.