Kevin Abergel · Taktiful · Keynote speaker and enabler · Fujifilm Revoria PC2120 reveal

At Fujifilm’s Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Kevin Abergel from Taktiful about one of the printing industry’s most talked-about opportunities: digital embellishment.

Together with Eric Vessels, Kevin presented market data, industry trends, and real-world business cases showing why digital embellishment continues to attract attention from printers looking for higher margins and stronger differentiation. While only a small percentage of print service providers currently offer digital embellishment capabilities, Kevin argues that this is exactly why the opportunity remains so attractive. With relatively limited competition and growing demand for added-value print, printers have a chance to move away from commodity pricing and create applications that deliver significantly higher profit margins.

The conversation touches on research from NAPCO Media and WhatTheyThink, investment trends in embellishment technologies, and the growing use of fifth and sixth colors. Kevin explains how capabilities such as white, clear, metallic effects, specialty colors, and other print enhancements can help printers create more engaging products and stronger business results.

The discussion also explores why many embellishment opportunities remain untapped. From economic uncertainty and equipment investment costs to education and market awareness, several factors continue to slow adoption. Yet the data suggests growing interest from print providers looking to differentiate themselves rather than compete solely on price.

For Kevin and the team at Taktiful, the mission remains clear: help printers understand the value they already have at their fingertips and turn print enhancements into profitable business opportunities.

An engaging conversation about margin, differentiation, customer value, and why the future of print may be about much more than CMYK.