Gustavo Abundis · Director Marketing Graphic Communications · Xerox · Expografica

At Expográfica in Guadalajara, Gustavo Abundis from Xerox Mexico presents the company’s latest production print technologies, including the launch of the new Xerox Proficio platform in Mexico. The conversation highlights Xerox’s continued focus on specialty colors, LED imaging technology, expanded color gamut capabilities, and new creative applications enabled by fluorescent pink toner, metallic effects, and transparent low-gloss toner.

Gustavo Abundis explains how Xerox is bringing high-end print quality and advanced color capabilities across multiple production segments, from the flagship Iridesse platform to the new PrimeLink and Proficio families. With higher speeds, anti-static systems for synthetic substrates, and simplified workflows for color enhancement, Xerox continues to position itself around applications that create strong visual impact and differentiated print products for the commercial market.

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May 09 , 2026

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Juan Carlos Armendaris · Socio & Director de...

At Expográfica in Guadalajara, Juan Carlos Armendarín from Sun Digital discusses the growing adoption of HP Indigo technology in the Mexican market and why artificial intelligence is becoming one of the most important themes in modern print production. The conversation highlights strong customer demand for HP Indigo’s latest-generation presses, with Sun Digital focusing this year on software, automation, and AI-driven production workflows rather than on machinery alone. Juan Carlos Armendarín explains how AI is already being integrated into both business operations and print production, helping printers optimize workflows, personalize output, analyze customer data, and guide less-experienced operators directly through intelligent press systems. The interview also reflects on the changing expectations of Mexican print providers, in which technology suppliers increasingly act as long-term business partners, helping customers grow through automation, software integration, and data-driven production strategies.