Gustavo Abundis · Director Marketing Graphic Communications · Xerox · Expografica

At Expográfica in Guadalajara, Gustavo Abundis from Xerox Mexico speaks with Editor Morten B. Reitoft from INKISH about the company’s nearly 65-year history in Mexico, the continued growth of digital printing, and the importance of differentiation in today’s commercial print market. The conversation explores the success of Xerox’s Iridesse production press platform, with close to 30 installations in Mexico already, many using six-color configurations to create metallic effects, expanded color gamut applications, and security-enhanced print products.

The interview also looks at how digital printing continues taking share from conventional production while evolving alongside offset technologies rather than simply replacing them. Gustavo Abundis discusses Xerox’s renewed product strategy, including the introduction of Kyocera-based inkjet technology, and why combining toner and inkjet solutions gives printers more flexibility to handle different volumes and applications.

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