Javier Barragán · CEO · Carton.com · Expográfica
At Expográfica in Guadalajara, Nayelli González Menéndez from Revista El Impresor speaks with Javier Barragán from Carton.com about the growing opportunities in the corrugated packaging industry and how the company supports both new entrepreneurs and established carton producers with machinery and production solutions.
Carton.com presents itself as a complete ecosystem combining corrugated board production, converting equipment, printing systems, gluing solutions, and customized machinery designed specifically for the Mexican market. From large corrugators stretching over 100 meters to digital printing and finishing equipment, the company focuses on tailoring solutions to customer requirements, production needs, and local market conditions.
The conversation also highlights the continued growth of the packaging market in Querétaro and across Mexico, driven by automotive investments, foreign manufacturing, and increasing demand for packaging solutions.
Javier Barragán shares his positive impressions of Expográfica, emphasizing the quality of visitors and decision-makers attending the event, while also confirming Carton.com’s plans to return for the next edition in León in 2028.
A great conversation about corrugated packaging, industrial growth, customized machinery, and the opportunities shaping the future of packaging production in Mexico.
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Wed May 20th
Mathew Faulkner · Marketing & Innovation Dir...
At FESPA in Barcelona, Editor-in-Chief Morten Reitoft continues the conversation at the Canon booth with Matthew Faulkner, focusing less on technology specifications and more on what really captures attention, the applications themselves. Standing inside Canon’s “Sensory Gallery,” the discussion explores how print can engage multiple senses through texture, light, tactile surfaces, layered printing, and visually striking retail experiences. From backlit displays and fine art to retail décor and packaging, the examples shown demonstrate how wide-format print is increasingly becoming part of complete brand experiences rather than standalone graphics. The conversation also dives into programmatic print, connected campaigns, and how physical print increasingly works together with digital channels to create stronger customer engagement. Matthew Faulkner explains why tactile experiences matter more than ever in an increasingly digital world, and why physical print still has the power to stop people, attract attention, and influence purchasing decisions. A fascinating discussion about sensory communication, retail psychology, attention economy, and why beautiful print still matters.