Editor Morten B. Reitoft from INKISH speaks with Pedro Llamas from Heidelberg Mexico at Expográfica in Guadalajara about the strong development of the Mexican print market, Heidelberg’s fifth consecutive record sales year, and the growing importance of integrated solutions across offset, digital, workflow, consumables, and service. The conversation explores market consolidation, productivity, packaging growth, and why Heidelberg’s strategy increasingly focuses on openness, partnerships, and complete customer support rather than simply selling machines. From Prinect workflow integration to MK finishing solutions and Gallus label technology, the interview highlights how Heidelberg continues evolving alongside the changing needs of printers in Mexico and Latin America.