Hoenle Unveils New Brand Identity at Labelexpo At this year’s Labelexpo, Dr. Hoenle’s Vice President, Alexandre Frisch, unveiled the company’s new brand identity in a live rebranding event at the stand. The announcement marked a significant milestone for the UV specialist as it united all subsidiaries and the parent company under one strong, future-focused brand: Hoenle. From now on, the company will be known as Hoenle AG, a step designed to reflect the group’s strategic development and bring greater clarity to its international activities. As one of the world’s leading suppliers of industrial UV technologies, Hoenle continues to set the standard with solvent-free curing and drying solutions, chemical-free disinfection systems, and high-tech adhesive technologies. With over 50 years of experience, the company remains committed to innovation, sustainability, and people-first values. This rebranding marks the next chapter in Hoenle’s journey – uniting eight companies under a single name and strengthening its position as a global leader in UV technology.