Wayne Beckett from Inkish interviews Tom from Four Pees at Label Expo in Barcelona. Tom explains that they are presenting two brands: Four Pees, which focuses on services and systems integration, and Atomyx, which brings print production, artwork processing, and connected automation to the cloud. He says traditional automation in printing has mostly been about moving files through production, while their current focus is on automating data exchange between different platforms like webshops, MIS systems, and production systems, which is a major IT challenge. Four Pees handles large integration projects as a systems integrator, while Atomyx aims to reduce the time and effort needed for these projects by simplifying integration. They work on connecting with front-end systems like Infigo and with marketplace platforms such as Cloudprinter and Gelato, which are expanding from commercial print into labels and packaging. Tom notes that adoption of these kinds of integrations is becoming increasingly important as disruption now happens on the demand side rather than just on the production side. He concludes by saying automation and workflow are rapidly growing areas in the industry, and they expect to meet again at Printing United and hopefully in Denmark early next year.