Ricardo Rodriguez Lamas · Commercial Director · Domino Printing
Language: Spanish · Subtitles: Spanish/English
At Labelexpo, the team reconnects with Ricardo Rodríguez, Commercial Director of Domino Printing Mexico, to explore the latest in digital label printing. Ricardo shares insights on Domino’s robust presence at the event, highlighting a growing industry filled with innovation, technology, and expanding demand.
Domino Printing showcases its Digital Printing division, featuring advanced systems, including a four-color roll-to-roll digital press and high-resolution single-color printers like the K600 and the new K300. Designed for small-batch, variable label printing, these machines offer impressive speeds and precision—ideal for today’s dynamic packaging needs.
Ricardo emphasizes two key trends shaping the label market: digital printing and the increasing importance of QR codes and personalization. He also addresses an industry-wide shift, as upcoming regulations by 2027 will require a transition to two-dimensional codes, such as barcodes and QR codes. Domino’s technology is equipped to meet this demand, providing smart, efficient, high-quality solutions.
With over 27 years of presence in Mexico, Domino continues to lead with innovation and customer-focused service. Throughout the expo, visitors are invited to explore their full range of solutions and consult with a multilingual team ready to assist in English, Spanish, and Portuguese.
Interviewer: Claudia Mendoza Angeles · Revista El Impresor

















