The conversation is between Morten and Ralf, who discuss Koenig & Bauer's participation at Drupa, which is highly significant in the printing and packaging industry. Ralf expresses his excitement about showcasing their latest technologies at Drupa, where they are among the largest exhibitors. Ralf highlights that Drupa is a platform for showcasing equipment and introducing digital innovations that could significantly impact the printing and packaging sectors. The company aims to demonstrate a comprehensive view of the future possibilities in these areas, including workflow solutions and digitalization, emphasizing its role as a full-spectrum provider capable of offering the best solutions to its customers, regardless of the technology (digital printing, conventional printing, flexo printing, etc.). The conversation also touches on the company's long history, over 200 years, and its continuous innovation, including forming partnerships with other industry leaders to stay at the forefront of technology. Ralf mentions their strategic focus on being a trusted advisor to their customers by offering a wide range of solutions tailored to their needs. Moreover, Ralf speaks about the company's focus on packaging and commercial printing markets, with investments in new technologies and workflow solutions aimed at reducing make-ready times, demonstrating a commitment to both sectors despite the perceived decline in commercial print. The digital transformation within the company and its offerings is highlighted as a critical component of its strategy, aiming to meet the evolving needs of its customers and the industry at large. Koenig & Bauer intends to showcase these advancements and solutions at Drupa, indicating a significant step towards the future of printing and packaging and inviting attendees to witness what they describe as a "firework" of innovation.
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