Mathew Faulkner · Marketing & Innovation Director · Canon EMEA · FESPA Barcelona 2026

At FESPA in Barcelona, Editor-in-Chief Morten Reitoft continues the conversation at the Canon booth with Matthew Faulkner, focusing less on technology specifications and more on what really captures attention, the applications themselves.

Standing inside Canon’s “Sensory Gallery,” the discussion explores how print can engage multiple senses through texture, light, tactile surfaces, layered printing, and visually striking retail experiences. From backlit displays and fine art to retail décor and packaging, the examples shown demonstrate how wide-format print is increasingly becoming part of complete brand experiences rather than standalone graphics.

The conversation also dives into programmatic print, connected campaigns, and how physical print increasingly works together with digital channels to create stronger customer engagement. Matthew Faulkner explains why tactile experiences matter more than ever in an increasingly digital world, and why physical print still has the power to stop people, attract attention, and influence purchasing decisions.

A fascinating discussion about sensory communication, retail psychology, attention economy, and why beautiful print still matters.