At Printing United 2025 in Orlando, Wayne Beckett from INKISH sits down with Chris Minn, CEO of Digital Ink, for an open and energetic conversation about marketing, automation, mental health, and the future of print. Chris explains that Digital Ink, founded just a year ago, was built from a shared passion for marketing and print automation. “Our special spot is print software,” he says. “We love solving challenges — finding out how automation can link systems and generate real results. Most of us spent around ten years in web-to-print with Infigo, so we really understand what PSPs need.” The company’s focus is on blending creativity with workflow intelligence, ensuring that the orders and leads it generates don’t get lost once they reach production. This year, Digital Ink has been investing heavily in AI and automation, partnering with Smart Elephant, led by Harrison Bailey, to integrate advanced AI-driven tools into print workflows. “AI isn’t a buzzword for us,” Chris says. “It’s about using it practically to make printers faster, smarter, and more profitable.” After relocating from the UK, Chris and his family are now fully based in Ras Al Khaimah, UAE, where Digital Ink is headquartered. “It’s a thriving entrepreneurial region,” he says. “There’s a genuine appetite for print here. We’re even collaborating with FESPA to support their upcoming Dubai show.” Chris is also part of the Printing United Alliance All-Stars, stepping in last minute but quickly embracing the role. He praises the show’s Media Day format. “It’s like speed dating for innovation,” he jokes. “You get direct, candid conversations with OEMs and software developers before the chaos of the main show starts. It’s the perfect model — exhibitors get real value, and the media gets real stories.” One of Chris’s biggest personal commitments is She.t For Brains, the mental health and wellness initiative he co-founded with Dakota from GPA, Dave Rosendahl of MindFire, and John Bailey of Precision Proco. “We’re not experts,” he says. “We’re facilitators. Our goal is to connect people in print with the right resources and create a space where they can talk openly. It’s a private LinkedIn group — authentic, raw, and real — because the first step is admitting we have a problem.” Finally, Chris talks about his experience with Printing-Connect Online, calling it “a no-brainer.” “The reach and the quality of audience data are unmatched,” he explains. “The team’s proactive — even when I forget to share something, they’ve already done it. If you want your brand seen globally and effectively, it’s the smartest investment you can make.” The conversation ends with laughter and friendship. As Wayne jokes about darts and future drinks, Chris smiles — embodying exactly what makes him stand out: equal parts business acumen, creativity, and genuine care for people in print.