Pascal Gafner · Associate Director · Cavin Baudat · Power to Print
At Canon’s Power to Move event in Venlo, Morten Reitoft speaks with Pascal Gafner from Cavin-Baudat, a Swiss printing company active in both offset and digital printing.
Already operating Canon digital presses, Cavin-Baudat attended the event to better understand where production printing is heading and how emerging technologies may fit into the company’s future strategy. A particular point of interest was the varioPRINT iV7, which Gafner wanted to evaluate firsthand in terms of production capabilities, print quality, speed, and overall business potential.
As a company working with both offset and digital technologies, Cavin-Baudat is continuously assessing how production methods evolve and where digital printing may increasingly complement—or eventually replace—certain offset applications. The visit to Venlo provided an opportunity to see the technology in action and gather insights that can help shape future investment decisions.
The discussion also touches on a broader industry challenge: understanding how customer expectations and communication channels may develop in the years ahead. While the concepts presented are relatively new to Cavin-Baudat, Gafner sees considerable value in exploring new approaches and challenging established thinking.
He concludes by sharing his positive impressions of the event, highlighting the detailed machine presentations, the technical discussions, and the warm welcome from the Canon team.
Enjoy the interview.
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Wed June 17th
Maureen Grasser & Michael Stock · Business D...
At Canon's Power to Move event in Venlo, Morten Reitoft speaks with Cathy Bittner and Tino Waegelein from Canon EMEA about a topic that is becoming increasingly important in modern print production: workflow. While much attention in the industry is focused on presses and print quality, Bittner and Waegelein argue that the future of productivity lies in understanding and optimizing the entire production process—from order intake to final delivery. Rather than taking a print-centric view, Canon is encouraging customers to adopt an end-to-end workflow mindset that considers every step in the value chain. A fascinating part of the discussion revolves around Canon's "End-to-End Experience," a methodology that uses physical building blocks and gamification techniques to visualize workflows, identify bottlenecks, and uncover opportunities for improvement. Originally developed as a teaching tool, the concept has evolved into a practical framework for helping customers understand complex production environments and make better decisions about automation and integration. The conversation also explores workflow openness, software integration, cloud-based solutions, strategic partnerships, and the importance of connecting specialized technologies rather than forcing customers into closed ecosystems. Canon's approach, according to Bittner and Waegelein, starts with understanding customer requirements before recommending the right combination of software, services, and production technologies. Finally, the discussion turns to artificial intelligence and whether AI may one day design and manage workflows on its own. While both see enormous potential for AI as a productivity tool, they believe human expertise, decision-making, and oversight will remain critical components of successful print production for years to come. This is a thoughtful conversation about workflow, automation, integration, and why the future of print may be less about individual devices and more about how everything works together.