Mark Hinder · CEO · YourPrintStrategy.com

Morten Reitoft reconnects with Mark Hinder, CEO of YourPrintStrategy.com, for a candid conversation about strategy, data, investment decisions, publishing, and the future direction of the printing industry.

After more than three decades in leadership positions with companies including Xerox, Konica Minolta, and Ricoh, Hinder has embarked on a new chapter focused on helping print companies make better-informed business decisions. Through YourPrintStrategy.com, he works with printers, publishers, and industry stakeholders to develop strategies based on business realities rather than technology hype.

The discussion explores the importance of data quality, CRM systems, business intelligence, and why many companies still struggle to turn information into actionable insights. Hinder argues that technology investments should begin with a clear understanding of a company’s strengths, weaknesses, opportunities, and threats rather than starting with the equipment itself.

The conversation then moves into the publishing sector, where Hinder sees significant opportunities for digital printing to reduce waste and improve supply-chain efficiency. Using the example of bookstore returns, he explains how traditional publishing models continue to generate substantial inefficiencies and why digital production could play a much larger role in the future than many people realize today.

Morten and Mark also discuss industry consolidation, procurement practices, artificial intelligence, changing business models, and the need for more open discussions about the commercial future of print. Throughout the interview, Hinder emphasizes that successful businesses need more than great technology—they need a clear strategy, strong data, and the discipline to continually reassess their direction as markets evolve.

This is a thoughtful discussion about business strategy and the future of the printing industry from someone who has spent decades helping companies navigate change.