Celso Hirata · Gerente de Desarrollo de Ventas · EFI LATAM · Expográfica
At Expográfica in Guadalajara, Celso Hirata, Sales Manager for Latin America at EFI, speaks about the introduction of the EFI M3H hybrid printer to the Mexican market together with Gaia BTL. The conversation explores the machine’s ability to print both rigid and flexible substrates, its new Kyocera printheads, high production speeds, and accessible pricing compared to competing technologies. Celso Hirata also shares EFI’s strong commitment to the Latin American market and explains why Mexico plays a key strategic role for EFI’s expansion across the region.
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Fri May 8th
Yliana Garcia · Area Sales Manager · Koenig...
Editor Morten B. Reitoft from INKISH speaks with Yliana Garcia from Koenig & Bauer at Expográfica in Guadalajara about the Mexican print market, customer relationships, and the continued demand for high-performance offset and finishing equipment. The conversation explores Koenig & Bauer’s broad portfolio beyond printing presses, the importance of trust and local support in Mexico, and why growing consumption and a strengthening middle class continue driving investments in packaging and commercial print production across the region.