This film is a lively discussion between Jean and Morten, focusing on the evolution and impact of inkjet technology in the packaging industry. Jean, a specialist in inkjet and digital packaging at Keypoint Intelligence shares insights on the rapid changes and growth within the sector, emphasizing the adoption of digital printing in corrugated and flexible packaging. The conversation highlights the advantages of digital printing, such as improved uptime, speed, and quality, and how these benefits drive a shift in the industry. Jean also discusses the importance of sustainability and connected packaging, showcasing how digital technologies enable brands to track their products more efficiently. The dialogue underscores the anticipation for Drupa, the world’s leading printing and packaging fair, and the opportunities it presents to showcase the latest packaging technology advancements.